Services Marketing Integrating Customer Focus Across the Firm – Zeithaml – 7th (Test Bank)
Zeithaml’s Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
What is a Test Bank:
A Test Bank is a ready-made testing resource that can be customized by lecturers for their teaching. Usually written by the Textbook author, it is tailored to the contents of an individual textbook. Feedback is often provided on answers given by students, containing page references to the book. Questions can be any of the following types: – Multiple choice – Multiple response – True/false – Fill in the blank – Matching – Essay/short answer
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